Free Yourself From Mandated Marketing.
Free yourself from restrictive rules, hidden margins, and one-size-fits-all mandated programs that cap performance.
If your marketing looks like every other dealer’s, that is not an accident.
Mandated marketing programs are built to create consistency and simplify oversight across thousands of stores. The trade off is predictability, restricted strategies, predefined geographies, and limited room to outperform your competitors.
When everyone follows the same framework, results cluster in the middle.
Free Dealer exists for dealers who want to break out of that middle, by removing restrictions, reallocating wasted spend, and letting performance dictate strategy.
Choosing Free Dealer doesn’t mean abandoning reimbursement or compliance, Free Dealer can assist in fully utilizing co-op funds. It means using your earned funds your way, while running growth strategies that prioritize results.
-
You run the dealership, why does the program run your marketing?
➤ Free from mandates that limit strategy and spend
➤ Your dealership. Your strategy. Your rules.
➤ Your Google and Facebook accounts belong to you, not the vendor.
➤ Strategies customized for you, not a shared template.
-
Markets move fast, your marketing should too.
➤ Free from queues, tickets, and approval bottlenecks
➤ Move at the speed of your local market
➤ Adapt in real time, not days or weeks later.
-
See performance where it actually happens.
➤ Free from vendor dashboards
➤ Reporting directly from Google Analytics and ad platforms
➤ Know what’s working and why
Your marketing dollars should go further, with transparency.
In many mandated programs, a meaningful portion of your budget never reaches execution. Commissions, layered management, and built-in margins quietly consume spend before it ever touches performance.
In some cases, up to 30% of the budget is absorbed before results are generated.
When more of your investment goes to media, strategy, and optimization, results follow.
Free Dealer is built to remove unnecessary layers so your same budget can drive results up to 50% higher.
You’re competing against dealers running the same playbook.
Most dealers in your market are operating inside the same rules, same geos, similar messaging, similar limitations.
That doesn’t create an advantage. It creates sameness.
Free Dealer helps you compete differently, not by spending more, but by unlocking performance that restricted programs leave on the table.
Many dealers see results capped at a fraction of what their market will actually support. Remove the limits, and the ceiling changes.
Free Dealer Isn't For Everyone
Mandated programs prioritize compliance and standardization. They’re effective for reimbursement and ease of adoption, but they are not designed to maximize flexibility or competitive advantage at the individual store level.
If you’re comfortable operating inside predefined limits, Free Dealer may not be the right fit.
If you want speed, transparency, control, and the ability to out execute competitors using the same budget, and still get all of your co-op claimed, Free Dealer was built for you.